We offer market research, proposition testing and audience targeting, to build and implement marketing strategies that grow your business
Marketing
Our approach to helping with your marketing is built on expertise, insight and targeting. We have decades of experience of marketing in the financial services sector at both strategic planning and tactical implementation levels.
The key building blocks we employ to enable marketing techniques to build your business are:
Research
Research can be used in a variety of ways to:
- Test new ideas or products with your target audiences
- Understand what your competitors are offering
- Meet regulatory requirements
- Create stories to promote your product
Proposition development
Develop your proposition for your target audiences, so that it is compelling and differentiates you from your competitors.
Targeting
Understanding who you are targeting to buy your product or service. We then help you ensure your focus is entirely on those most likely to give you business.
Engaging with your target audiences
Once we have defined your target audiences we then help you find the best and most profitable ways to engage and build relationships with them.
The same principles apply whether you are launching a new company or product, or working to grow an established business.
These building blocks can be used in isolation, or through a complete service. Where appropriate a senior member of our team can also act as a part-time marketing director for companies not yet ready to make a full-time appointment.
